Recently, the Onion spoofed an ad campaign in which Applebee’s encouraged hipsters to visit their restaurants “ironically” and middle-aged adults to make fun of hipsters. The parody describes four “with it” young folks “seriously” eating their dinner at Applebee’s while ridiculing the food, service and atmosphere. Behind them sit three sad, middle-aged adults mocking the hipsters, sarcastically saying “because I know who the latest bands are I am too cool to eat a cheeseburger without making fun of it.” Neither group is genuinely happy about their meal or station in life. The Onion’s satire points out that irony and formality have become the same thing. At one time, irony served to reveal hypocrisies, but now it simply acknowledges one’s cultural compliance and familiarity with pop trends. The art of irony has lost its vision and its edge. The rebellious posture of the past has been annexed by the very commercialism it sought to defy.
- 'David Foster Wallace was right'
descensus Averno facilis est