Alphabet takes our most elementally wonderful general-use word—the name of the components of language itself—and reassigns it, like the words tweet, twitter, vine, facebook, friend, and so on, into a branded realm. In Larry Page’s letter explaining it to us, Alphabet is illustrated with a bunch of kids’ building blocks. Operation Childlike Innocence, Phase One.
- Sarah Larson
descensus Averno facilis est