Critics claim that advertising is essential to the digital economy. It's what makes so many Web sites and services free. This may be true, but consumers have no responsibility to help support a broken, if widely used, business model. Whatever implied social contract existed between advertisers and users has been torn up by the industry. Never before has so much information been collected, so much commercial surveillance performed, on such a broad cross-section of consumers, with all of it digitized and freely traded among data brokers. As the current ardor for Big Data shows, information harvesting can be an essentially endless process, with the only limits being technological.
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