Tiqqun knows and says what the Lifestyle section does or cannot: Today the economy is feminizing everyone. That is, it puts more and more people of both genders in the traditionally female position of undertaking work that traditionally patriarchal institutions have pretended is a kind of personal service outside capital so that they do not have to pay for it. When affective relationships become part of work, we overinvest our economic life with erotic value. Hence, “passion for marketing.” Hence, “Like” after “Like” button letting you volunteer your time to help Facebook sell your information to advertisers with ever greater precision.
In the postindustrial era, work and leisure grow increasingly indistinguishable: We are all shop girls now. From this “feminization of the world,” Tiqqun writes, “one can only expect the cunning promotion of all manner of servitudes.” At times, Tiqqun speaks of this exploitation sympathetically. More often, however, they blame the Young-Girl for opening the floodgates by complying with her own exploitation, thus making it easier for control capitalism to make her attitude compulsory for everyone.
-- from the blistering "Further Materials Toward a Theory of the Man-Child," via the lovely and fierce lycanthropia
descensus Averno facilis est