The most successful websites are too massive, and too interested in
spinning out their own success, to change their ways — and they also
don’t think they’re soliciting hate-reads. The most successful Web posts
simply put forward half of an idea (Rob Ford is weird!, #twerking) and
allow you to impute love or hate as you will...Everyone’s Internet is still individual, because an argument
provocatively argued, intended to inspire a response more fervent than
“agree” or “disagree,” inspires nothing more than sustained reading.
Sustained reading is time spent not clicking any other links. It got
less important in 2013 and could well disappear next year. Maybe it’s
time to spend more time logged out; I know a website that could
recommend a praiseworthy book.
- Daniel D'addario
descensus Averno facilis est